Dec 16

Marketing Your Business: Hiring a Marketing Professional

As a new entrepreneur, you are busy starting and managing your business and have not spent much time marketing you company.  One of the most important aspects of business is marketing and advertising.  In order to maximize your time, you decide to hire a marketing professional to help you market your company.  They will create an advertisement for you.  In order for it to be effective however, you need to give them complete and accurate information on your company and your target market.  (your mark, and the mark of your marketing professional [a student in marketing 11/12] depend on how complete your information is. 

You must provide them with the following information:  It must be in complete sentences however, be as clear and concise as possible.  How good the advertisement is depends on the information you give them. 

What is the name of your Company?

Where are you located?

Do you have a logo? What is it?

Do you have a slogan? What is it?

What product/service are you trying to sell?

How much are you selling it for?

Are you willing to give discounts/sales/coupons etc.  If yes, how much be specific.

Who are you selling it to? Who is your target market (BE SPECIFIC!)

Any additional information and instructions?

Also include, your name…..

When you receive the finished product, you will have the oppourtunity to give your marketing professional feedback.